Braided Mason Line - Nylon Masonry String for DIY, Crafting, Fishing, Gardening and More (250ft, Fluorescent Yellow)

SGT KNOTS: A Direct-to-Consumer Brand Providing Quality Rope and Cordage

SGT KNOTS is a direct-to-consumer brand that aims to cut out the middleman and pass the savings on to customers. The story behind the brand begins with Mike Shelley, the CEO, who started SGT KNOTS as a class project during his MBA program. He began by making and selling paracord bracelets, and as the business grew, it expanded to become a large distributor of various types of rope and cordage.

Headquartered in Statesville, North Carolina, about an hour north of Charlotte, SGT KNOTS has evolved from its humble beginnings. After serving in the Marine Corps, Mike was shocked to discover the difficulty in finding high-quality paracord online. As his custom paracord keychains and bracelets began selling quickly, he realized the market demand for accessible, top-quality paracord.

As SGT KNOTS expanded into new product categories, including ropes, twines, and cords, Mike encountered the darker side of the rope supply industry. He discovered suppliers masquerading as manufacturers and manufacturers using deceptive techniques to reduce product quality. Committed to the Marine Corps values of honesty and integrity, Mike set out to build relationships with reliable, top-quality American and international manufacturers that were unable to reach big-box retailers, but had plenty of potential customers among DIYers, boat owners, farmers, ranchers, and businesses.

Through years of trial and error, SGT KNOTS has grown into a global depot, with a steady stream of products shipping from around the world. The company utilizes both international and USA-based factories to manufacture the highest-quality products and offer them to customers at the best possible value.

Today, SGT KNOTS is the leading webstore for a wide range of products, including paracord, rope, twine, and more. Through its ever-growing network of honest manufacturers, the company can source any order, from small personal supplies to custom bulk savings packages.

SGT KNOTS' commitment to quality is evident in its certifications. The company's ropes are manufactured at an ISO 9001 Certified Factory, ensuring quality and consistency, as well as meeting statutory and regulatory requirements. Additionally, the company's products have met the international standards, guidelines, and requirements set forth by the Cordage Institute, a technical committee founded in 1920 to create safety and technical standards for rope, cordage, and twine.

One of the company's flagship products is the Braided Nylon Mason Line, a heavy-duty, mid-stretch twine perfect for a wide range of indoor and outdoor activities. This nylon-based twine is durable, long-lasting, and resistant to moisture, chemicals, oils, rot, and weather conditions. It can hold loads of up to 160 pounds without sag or distortion, making it a versatile choice for fishing, boating, masonry, crafting, gardening, marking, and DIY projects.

As a veteran-owned and operated company, SGT KNOTS is committed to the same values of excellence and integrity that the Marine Corps instills. The brand promises to maintain the strength and consistency of its products, while passing down its bulk savings to customers, just as it continues to live by the motto, "Semper Fidelis" – Always Faithful.

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